HOT ! ビジネス・経済 Global Marketing tenth edition ビジネス・経済 Global Marketing tenth edition Global Marketing

ビジネス・経済 Global Marketing tenth edition Global Marketing。週刊東洋経済 2025年10/11・10/18合併号 (発売日2025年10月06日。International Marketing 10th (tenth) Edition by Czinkota, Michael。2025年上半期のベストビジネス書が決定！ 人生の様々な悩みに“経営学。。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.